In the news, ending 12 December 2008
Links of interest to the team in the past couple of weeks:
Why not writing a story is innovation – Publishing 2.0
Daniel: Down with rewriting and publishing press releases (and other such nonsense)!
MediaShift Idea Lab: Mistakes I made with the Next Newsroom Project | PBS
Joey: Regarding the KNC grant:
- include enough money to hire a few people
- recognize that the project is going to take time; a lot of it
- don’t overcomplicate your life. use free software to make things move quickly. It’s all about the version 1!
Knight Digital Media Center: Leadership: Leadership Report 2008: Action Steps
Joey: Here are some of the actions editors at the 2008 KDMC leadership conference decided to take:
- Put someone in charge of analyzing and understanding Web metrics
- Hold editors accountable for Web traffic to their pages and sites
- Develop a strategy for mobile news and information delivery
- Break down an all-encompassing plan for a new portal into small bites or iterations that can launch successively
- Reduce a long priority list to a few most important items and focus on them
- Develop a strategy for social networking
- Launch different affinity networks with frequency; keep the ones that work, scrap those that don’t.
- Train staff about key audiences for the Web and print products
- Treat the daily newspaper as a niche product and focus resources accordingly
- Wholesale video packages to local television outlets.
Why CoPress Matters – Journalism 3.0
Daniel: Emily writes a pretty convincing case for CoPress.
Link Journalism Drives Page Views and Engagement – Publishing 2.0
Not Dead: The Paid-for Online Model | Monday Note
Joey: He never says ‘freemium,’ but that’s what he means. The idea: charge people that have excess page views
The market and the internet don’t care if you make money – Publishing 2.0
Joey: There must be a business model for news.


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