In the news, ending 12 December 2008

Links of interest to the team in the past couple of weeks:

Why not writing a story is innovation – Publishing 2.0
Daniel: Down with rewriting and publishing press releases (and other such nonsense)!

MediaShift Idea Lab: Mistakes I made with the Next Newsroom Project | PBS

Joey: Regarding the KNC grant:

  • include enough money to hire a few people
  • recognize that the project is going to take time; a lot of it
  • don’t overcomplicate your life. use free software to make things move quickly. It’s all about the version 1!

Knight Digital Media Center: Leadership: Leadership Report 2008: Action Steps

Joey:  Here are some of the actions editors at the 2008 KDMC leadership conference decided to take:

  • Put someone in charge of analyzing and understanding Web metrics
  • Hold editors accountable for Web traffic to their pages and sites
  • Develop a strategy for mobile news and information delivery
  • Break down an all-encompassing plan for a new portal into small bites or iterations that can launch successively
  • Reduce a long priority list to a few most important items and focus on them
  • Develop a strategy for social networking
  • Launch different affinity networks with frequency; keep the ones that work, scrap those that don’t.
  • Train staff about key audiences for the Web and print products
  • Treat the daily newspaper as a niche product and focus resources accordingly
  • Wholesale video packages to local television outlets.

Why CoPress Matters – Journalism 3.0
Daniel: Emily writes a pretty convincing case for CoPress.

Link Journalism Drives Page Views and Engagement – Publishing 2.0

Not Dead: The Paid-for Online Model | Monday Note

Joey: He never says ‘freemium,’ but that’s what he means. The idea: charge people that have excess page views

The market and the internet don’t care if you make money – Publishing 2.0

Joey: There must be a business model for news.

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