Assuming that your college newspaper is on Facebook as a professional page, there is a good chance it isn’t updated often or doesn’t have many “fans.” Why not? The best way to get traffic to your site is from links, and if your Facebook page is used correctly it can bring a great amount of [...]
March 31, 2009
10 Ways to Optimize Your Facebook Page
March 30, 2009
Poll: When Should We Record TWiC Live?
We love bringing you This Week in CoPress every week, and are working with how to make it more interactive. Next week’s solution? We’ll do it live! Same great guests, only now you get to be a part of the conversation. Here’s a bit of what we’re thinking: Launch date: Week of April 5th Length [...]
March 26, 2009
We Clicked On: Palestra.net Purchases UWire
Great news on the college syndication front, as it was announced this week that Palestra.net would be purchasing UWire. Palestra.net pays college journalists to produce video content for their site. The company purchasing UWire will help to bridge the gap between print and multimedia on college newspaper Web sites. It will also help to further [...]
Thoughts after Revenue Two Point Zero: You Need a Revenue Office, Not an Ad Department
The background College news organizations need to move beyond advertising. Now. Hold that thought. Some background: The topic of generating revenue to sustain news organizations has begun to consume my thoughts about journalism. There are a number of reasons why, but this mostly came after a little meetup last Saturday in DC called RevenueTwoPointZero (Rev2oh [...]
March 25, 2009
This Week in CoPress: Steve Buttry and Restructuring the Gazette
Host: Greg Linch and Daniel Bachhuber Guest: Steve Buttry, Information Content Conductor for Gazette Communications Summary: Greg and Daniel talk with Steve about the radical organization restructuring at Gazette Communications, what the specific changes will be and how it will affect operations, and how some of the lessons learned thus far might apply to student [...]
Reporting an Event with CoverItLive
Anticipating a controversial speaker at my university (William Ayers), we knew there were going to be two stories: the actual lecture and any protests outside. The event sold out on the first day, prompting leaders to add an additional simulcast location to handle capacity. Our paper had secured four press passes for inside, and we [...]
March 23, 2009
CoPress core team welcomes a new member: Emily Kostic
We have a new core team member: Emily Kostic! Emily, whose title will be editorial associate, will work on the CoPress blog and This Week in CoPress podcast. One of her ideas is to the make the podcast more participatory, possibly by using BlogTalkRadio, recording live shows and allowing listeners to “call in” with questions [...]
March 20, 2009
We Clicked On: What’s the Revenue Model, Kenneth?
This week has been a big one for journalism around the Web, with Monday morning’s bombshell being the introduction of InDenver Times. The announcement—specifically, their ambitious subscription-based revenue model—has reignited heated discussion of how news will be paid for. (It also led me to question the group’s online positioning.) Meanwhile, the Seattle Post-Intelligencer printed its [...]
March 19, 2009
Testing Twitter on the Whitman Campus
Last week, the Whitman Pioneer broke out of its weekly publication mold a bit to cover a story about the administration’s decision to cut varsity sports funding to the Alpine and Nordic ski teams. The same day the announcement was made we had an article written by one of the Editors-in-Chief posted, and started spreading [...]
March 18, 2009
This Week in CoPress: Whitney Rhodes and Connect2Mason
Host: Greg Linch Guest: Whitney Rhodes Summary: This week’s episode is an interview with Whitney Rhodes (@wrhodes), former director of Connect2Mason, a convergence news site Rhodes started last year at George Mason University. Rhodes discusses how the site came about and how it operated. She also offers advice to student news organizations, encouraging them to [...]
