This Week in CoPress: Monetizing Online Student News
Host: Bryan Murley
Guests: Brad Arendt, Boise State Arbiter; Kevin Schwartz, Daily Tar Heel; Max Cutler, Yale Daily News; Joey Baker, Daily Orange
Summary: A comprehensive introduction to the current state of online newspaper monetization. Most student newspapers make less than 10% of their overall revenue from online, and the limitations seem to be a lack of infrastructure and inventory. The Daily Tar Heel has had success with Heels Housing, an interactive student housing guide, and Max Cutler recommends Google Ad Manager over OpenX because of its relative ease of use.
Related: Forum discussing strategies for monetizing online
Have feedback or ideas for an upcoming podcast? Let us know!
No comments