Comments on: Thoughts after Revenue Two Point Zero: You Need a Revenue Office, Not an Ad Department http://www.copress.org/2009/03/26/thoughts-after-revenue-two-point-zero-you-need-a-revenue-office-not-an-ad-department/ Building a Better Technical Ecosystem for Student News Organizations Mon, 10 May 2010 13:35:43 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: New Business Model for College News Online « MediaMorphosishttp://www.copress.org/2009/03/26/thoughts-after-revenue-two-point-zero-you-need-a-revenue-office-not-an-ad-department/comment-page-1/#comment-1324 New Business Model for College News Online « MediaMorphosis Sat, 18 Apr 2009 22:07:15 +0000 http://www.copress.org/?p=1322#comment-1324 [...] Found an interesting story online on the economics of news — linked from a fellow college journalist’s Twitter account — about new business models for college newspapers. [...] [...] Found an interesting story online on the economics of news — linked from a fellow college journalist’s Twitter account — about new business models for college newspapers. [...]

]]> By: Cool Links #29: Coolness Just Won’t Stop The Bad Economy « TEACH J: For Teachers of Journalism And Mediahttp://www.copress.org/2009/03/26/thoughts-after-revenue-two-point-zero-you-need-a-revenue-office-not-an-ad-department/comment-page-1/#comment-643 Cool Links #29: Coolness Just Won’t Stop The Bad Economy « TEACH J: For Teachers of Journalism And Media Sat, 28 Mar 2009 02:47:06 +0000 http://www.copress.org/?p=1322#comment-643 [...] News organizations of all sizes and levels need to get rid of advertising departments and introduce revenue departments. What a great idea.  It is all about paying the bills to do journalism.  Ads alone probably [...] [...] News organizations of all sizes and levels need to get rid of advertising departments and introduce revenue departments. What a great idea.  It is all about paying the bills to do journalism.  Ads alone probably [...]

]]> By: Joe Moorehttp://www.copress.org/2009/03/26/thoughts-after-revenue-two-point-zero-you-need-a-revenue-office-not-an-ad-department/comment-page-1/#comment-642 Joe Moore Fri, 27 Mar 2009 23:44:03 +0000 http://www.copress.org/?p=1322#comment-642 Excellent post indeed... this should keep me busy the rest of my night!After briefly skimming your article earlier today and thinking about it, I'm already thinking of ways for our paper to earn some badly-needed revenue.We get funds from student fees, but the past two years there have been major screw-ups from past people, along with the fact that our business manager two years ago just never paid our printer. We're just about out of debt from that one (luckily), but we're still struggling.As managing editor for my paper next year (in addition to working to create a real web team), this is my number one priority. One of things I thought of is to buy a new domain, install WordPress MU and start selling website hosting to campus organizations- websites that they don't need a web person for! It would also give us another opportunity as a place to advertise.I'm really looking forward to pushing all sorts of crazy ideas! :) Excellent post indeed… this should keep me busy the rest of my night!

After briefly skimming your article earlier today and thinking about it, I’m already thinking of ways for our paper to earn some badly-needed revenue.

We get funds from student fees, but the past two years there have been major screw-ups from past people, along with the fact that our business manager two years ago just never paid our printer. We’re just about out of debt from that one (luckily), but we’re still struggling.

As managing editor for my paper next year (in addition to working to create a real web team), this is my number one priority. One of things I thought of is to buy a new domain, install WordPress MU and start selling website hosting to campus organizations- websites that they don’t need a web person for! It would also give us another opportunity as a place to advertise.

I’m really looking forward to pushing all sorts of crazy ideas! :)

]]> By: Greg Linchhttp://www.copress.org/2009/03/26/thoughts-after-revenue-two-point-zero-you-need-a-revenue-office-not-an-ad-department/comment-page-1/#comment-639 Greg Linch Fri, 27 Mar 2009 19:56:59 +0000 http://www.copress.org/?p=1322#comment-639 @Christopher Could you explain in more detail the situation with the advertising editor? @Christopher Could you explain in more detail the situation with the advertising editor?

]]> By: Christopher Kellerhttp://www.copress.org/2009/03/26/thoughts-after-revenue-two-point-zero-you-need-a-revenue-office-not-an-ad-department/comment-page-1/#comment-638 Christopher Keller Fri, 27 Mar 2009 17:54:24 +0000 http://www.copress.org/?p=1322#comment-638 Brilliant article. I could not agree more with every point.As the faculty newspaper adviser, the Fall 2009 semester will mark the first time I will not fill my advertising editor position. Brilliant article. I could not agree more with every point.

As the faculty newspaper adviser, the Fall 2009 semester will mark the first time I will not fill my advertising editor position.

]]> By: Greg Linchhttp://www.copress.org/2009/03/26/thoughts-after-revenue-two-point-zero-you-need-a-revenue-office-not-an-ad-department/comment-page-1/#comment-633 Greg Linch Fri, 27 Mar 2009 01:12:39 +0000 http://www.copress.org/?p=1322#comment-633 Absolutely. I see two options for using Web 2.0 tools, such as a live chat:-It could be hosted on the site you set up for the client or -It could be hosted on the advertising side of your site, something discussed at Rev2oh:http://revenuetwopointzero.com/solutions/small-business-solutions/small-business-solutions/ Absolutely. I see two options for using Web 2.0 tools, such as a live chat:

-It could be hosted on the site you set up for the client
or
-It could be hosted on the advertising side of your site, something discussed at Rev2oh:

http://revenuetwopointzero.com/solutions/small-business-solutions/small-business-solutions/

]]> By: Lauren Rabainohttp://www.copress.org/2009/03/26/thoughts-after-revenue-two-point-zero-you-need-a-revenue-office-not-an-ad-department/comment-page-1/#comment-632 Lauren Rabaino Fri, 27 Mar 2009 01:07:25 +0000 http://www.copress.org/?p=1322#comment-632 Great post, Greg.One step I'd like to see that I don't hear anyone talking about (although you did allude to it) is implementing these concepts of "new media" to the revenue side. And I'm not talking about video and flash ads.On the editorial side, most of us see the value in things like live streaming/chats, podcasts-- so why can't we implement those same ideas to the business side? It's a new kind of advertising. It's conversational and transparent.Watching a real estate agent chat directly with students about the forecast for the housing market after graduation says a whole lot more about their brand than a banner ad ever could.The only question is the ethics of it: Can you sell content that looks like editorial content? Or does Web 2.0 change those rules? Great post, Greg.

One step I’d like to see that I don’t hear anyone talking about (although you did allude to it) is implementing these concepts of “new media” to the revenue side. And I’m not talking about video and flash ads.

On the editorial side, most of us see the value in things like live streaming/chats, podcasts– so why can’t we implement those same ideas to the business side? It’s a new kind of advertising. It’s conversational and transparent.

Watching a real estate agent chat directly with students about the forecast for the housing market after graduation says a whole lot more about their brand than a banner ad ever could.

The only question is the ethics of it: Can you sell content that looks like editorial content? Or does Web 2.0 change those rules?

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