A case for innovation in college newsrooms

We hear it over and over again – “Innovate, innovate, innovate!” But what does that really mean in the context of newspapers, and why is it necessary? Let’s start by stepping back to see where newspapers went wrong.

Like we’ve mentioned before, the newspaper industry is a lot like the railroad industry, which essentially stopped growing because it didn’t transform its mindset. Because they failed to see the train as a part of the transportation business, they lost their customers to highways and airlines.

Newspapers are falling into a similar trap, but college media can change course before it’s too late. We should be the ones experimenting and taking risks. The students should be leading the way.

To quote Jason Calacanis, “Innovation is all you have. Once you stop innovating you lose your talent and you lose the race. Never. Stop. Innovating. Never. Never. Never.”

What is innovation really, though? Innovation is experimenting and taking risks. Innovation is trying what’s radically new.

After you take a look at the video above, be the innovator in your newsroom. Play it at your next staff meeting, e-mail the link to them or even post it to their Facebook walls. We have an entire series of videos coming for you in the following weeks to help your entire newsroom understand how to step ahead.


  1. Awesome, awesome, awesome!

  2. [...] best ways to learn new skills and discover full potential of your team. Now that you understand why it’s time to innovate, how to create a web-centric newsroom and how to invest in your staff, it’s time to start [...]

  3. [...] … is a solid topic for the Poytner Chat being held this Thursday at 10 am Pacific, 1 pm Eastern. A few months back, CoPress published a video called “A Case for Innovation”: [...]

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