CoPress

With a new school year kicking off across the United States, things are busy in the university scene as well as here at CoPress. Along with our own new site, many new clients are rolling out their new and improved Web presences. Of the several that went live recently, we asked a few of the people involved with development to write a short piece about their experience. What follows are accounts from a mix of publications in Michigan, California and Arkansas.

CM Life

Brian Manzullo, Editor in Chief

After a summer-long process of transitioning from College Publisher and building a new design, Central Michigan Life launched its new WordPress-powered site on Aug. 20. One aim for this site was to create a more simple, clutter-free look that was visually appealing but also straightforward enough that readers don’t have headaches trying to find what they’re looking for. Our photos and social networking elements are more prominent and the different story subtopics that people might want to follow exclusively are visible (e.g. football, money). Most of all, though, we wanted freedom with our Web site. We have control of all advertising and all of the different elements on our site, meaning we can try new things quite easily if we wish. My hope, however, is that we don’t stop with the makeover. The real goal is to keep readers engaged with our online presentation, whether it is through live chats, Twitter, Facebook or story comments. We feel that we can better connect them to issues that matter, and we will work hard to utilize our site in doing so.

Daily Titan

Chris Ullyott, Webmaster

We launched our new Web site, www.dailytitan.com, on Aug. 10. It was a task to learn WordPress from the very beginning but, in short order, we began to see how the theming system worked and were able to successfully make fundamental changes to the software. With the help of the nice people at CoPress, brilliant plugins, and some elbow grease, we were able to customize our WordPress theme to suit the specific needs of both our editorial and advertising staffs. Now we have a much more attractive, intuitive, and useful online presence.

The biggest advantage over our previous system is the amount control we now have over both the visual and technical aspects of our site. We now have complete control over:

• Roles and privileges of staff user accounts for a better workflow
• Sizes and placement of advertisements for more revenue opportunities
• Distribution of content with RSS feeds, accommodating for breaking news
• Integration of third-party services like Twitter and ISSUU
• Linkage throughout the site for a better user experience

We can see major opportunities for university media using open-source content management systems. The amount of control one can have takes a little getting used to! However, WordPress is fairly simple to learn, and any committed media student can quickly learn the HTML, CSS and PHP coding techniques needed to make improvements to a WordPress theme without re-inventing the wheel.

Currently on our site, we’re particularly proud of the “stay connected” widget bar we added, which lets users immediately connect with our social media presence and use other distribution channels like podcasts and email subscriptions. We also can’t get over how cool our new media kit is, courtesy of our talented design staff. The Issuu viewer makes the presentation sing.

The custom navigation bars proved a fruitful project for us as well. By rewriting the header navigation code with plain old HTML and CSS, we strictly separated editorial from advertising content and gave special pages more appropriate homes. Users clearly now have it easier in finding what they need. Since we launched, our bounce rate has dropped a whopping 30%.

We have already received very positive response both in online traffic and personal comments. We look forward to seeing what our experience will be like once the school semester starts this year. New additions we’re working on include section forums, dining and housing guides, creative online use of editorial columns, and integration of a gutsy “furlough edition”…

Thanks to CoPress for all of your help. Let’s show our campuses what news is really all about!

UA Traveler

Jon Schleuss, Web Developer

It’s better to teach someone a skill rather than do a task for them. Our move to WordPress allows for more control by the individual students rather than lumping the responsibilities onto one Web guru. Choosing the Gazette theme, we followed similar steps taken by the Mustang Daily and implemented a custom header logo different from our print edition to make a distinction between our products. This year’s staff includes students focused on the print edition and others focused on the Web. That’s not to say the content doesn’t intermingle, however. We’re now prioritizing content based on the delivery method. Moving forward, we’re strategizing an innovation of Web advertising and diversifying our Web delivery methods. Expect a mobile version of our new site and one that’s delivered in an e-mail sent each week.