College Media Lab: J-profs share ideas about content and revenue
In this episode of College Media Lab, Greg Linch and I spoke with two innovative journalism professors about the state of college media.
This week’s guests:
- McAdams
Mindy McAdams (@macloo) is the Knight Chair for Journalism Technologies and the Democratic Process at the University of Florida and the author of Flash Journalism. Mindy is known for online journalism, by way of her blog (Teaching Online Journalism) and her open-source teaching style.
- Beckman
Rich Beckman (@richbeckman) is the Knight Chair of Visual Journalism at the School of Communication at the University of Miami and a Distinguished Visiting Professor at the Universidad de los Andes in Santiago, Chile. Rich is known for multimedia projects and for training students with high-end skills.
A few of the topics from this week’s podcast are:
- How college media organizations can innovate and improve their Web sites
- Comments on college media
- What each professor would do if they were the editor of a college news organization today
- Increasing online and in-person engagement
- Pros and cons of high staff turnover
- Changing and sustaining newsroom cultures
Rich and Mindy on ‘the state of college media’ online
Mindy said the biggest problem facing college media is that students mirror the professional industry with their “abysmal” handling of revenue:
“They don’t understand Web advertising. They don’t understand placement of advertising. They don’t understand how to communicate about that advertising with the people who buy it, their advertisers.”
Rich looked more at content than business in his analysis of the state of college media. He said to look for strong examples of multimedia at big news orgs like MSNBC and The New York Times:
“[Students] scoff at that and say, ‘Well we don’t have those kind of budgets and we don’t have those kinds of skills.’ And my answer was simply, ‘Well, they (The New York Times and MSNBC) don’t have the kind of time that you have. And they don’t have the ability to work in teams like you have and they don’t have the ability to get feedback like you have from your professors.”
Listen to the full podcast here:
I want to add these to my podcasts in iTunes but I can’t seem to locate it. This Week in CoPress shows up but the last episode is Oct. 7. CoPress conference calls show up. Any clues on how to add these discussions?
Hey Jerry,
Sorry about that. We’ve resubmitted the podcast to the iTunes directory, so you should be able to subscribe now. You can also subscribe via RSS at this URL. Let us know if you have any problems, and thanks for listening!
I’m also looking for this podcast on iTunes. Show most recent episode as Oct. 7. Thanks.
Sharon-
The old feed (This Week in CoPress) should not automatically map to the new one. Let us know if you still do not see new podcasts.