The “feature” articles tend to be written in a traditional journalistic style – mostly third person, heavy on interviews, citations, etc. – while “blog” articles (distinguished, it seems, only by the graphic header of each post) are much more, well, blog-like, written in the first person with dashes of sarcasm, satire, and whimsy. That said, the feature articles often have original photography and lots, I mean lots of multimedia, which seems to set it apart from the average “online magazine.”

Although they cover pretty much everything, where they really earn their keep is in spotlighting interesting and (this is key) TIMELY campus events, clubs, artists, student-run businesses, etc. that the traditional campus newspaper, the Daily Free Press (http://dailyfreepress.com), either doesn’t cover or gets to days after the Quad. There are gaps in coverage, sure, but by and large they seem to have their finger on the pulse of the campus, and they have a real knack for finding and celebrating cool stuff that not everyone’s heard about, which is pretty cool given how big Boston U is.

They’re also pretty interesting in that their marketing has also been, I think, entirely online. I heard about it on Facebook from a friend, and their fan page on Facebook now has 300 fans or so last time I looked. They’re also semi-active on Twitter…they post articles and sometimes interact with people, but I don’t know how much they really “get” it. Regardless, it seems to have worked. Most of my friends at least know about it, and word is spreading.

As for revenue, I have no idea. They don’t have any ads yet, though, and I know a few kids on the staff and I doubt they’re getting paid. I suppose I’ll ask around, though.

It’s a new magazine-style site that runs both bi-weekly online “issues” with feature articles and daily blogs about pretty much everything, but a focus on campus groups and events.

They’ve done 5 issues so far and gotten some decent traction.