If you do a Google search for “How do college students read news?,” the resulting articles do little to answer the question. We want to find an answer. For those of us in the college media industry, understanding how students find, share and consume news is an important part of reaching that audience. There are [...]
Archive for Lauren Rabaino
Calling all students for our college news consumption survey
Creating and integrating video in your college newsroom
Updated: Dec. 16 7:18 p.m. We mistakenly referred to the Kodzk Zi6 as having an external microphone input jack. The Zi8, which costs $50 more, is the model we should have mentioned. Yesterday Nielsen reported that video streaming online is up 17 percent for November, but of the top online brands for video, not one [...]
Student media spotlight: Web projects for winter break
Leading into this week’s Hacking the Student Newsroom session, here’s a quick preview of online projects individual student journalists and newsorgs will be conducting over the upcoming winter break: Investigative multimedia site from McKenna Ewen McKenna Ewen, a multimedia journalist at the University of Minnesota, is doing an investigative piece about a journalist’s mysterious death [...]
How to break news the right way
When news that a Cal Poly student had gone missing hit the Mustang Daily newsroom, editors knew they had a big story on their hands. The next morning when the student’s bike was found at the base of a local mountain, the implications for the story were larger. The editors were on the cusp of [...]
College Media Lab: J-profs share ideas about content and revenue
In this episode of College Media Lab, Greg Linch and I spoke with two innovative journalism professors about the state of college media. This week’s guests: McAdams Mindy McAdams (@macloo) is the Knight Chair for Journalism Technologies and the Democratic Process at the University of Florida and the author of Flash Journalism. Mindy is known for online [...]
One-on-one with a Texas Tribune developer
The Texas Tribune, an innovative news start-up located in Austin, is a non-profit that seeks to cover news in the entire state using features like extensive databases, blogs, calendar, an elected officials directory (and an iPhone app for it), a state newswire, a slick mobile site and much more. There’s a lot student media can [...]
Notes from #NCMC09: “Online models that will give your newspaper greater reach” (Fri. 1:30)
This week, CoPress directors Daniel Bachhuber, Andrew Spittle, Lauren Rabaino and Adam Hemphill are attending the National College Media Convention in Austin, Texas. These are reports from the field. For more updates, follow the conversation on Twitter. August E. Grant from the University of South Carolina shared lessons learned from Newsplex, a project that started [...]
Notes from #ncmc09: Marketing your newspaper online (Thursday, noon)
This week, CoPress directors Daniel Bachhuber, Andrew Spittle, Lauren Rabaino and Adam Hemphill are attending the National College Media Convention in Austin, Texas. These are reports from the field. For more updates, follow the conversation on Twitter. Kristin Millis (University of Washington) and Jason Manning (Arizona State) shared ways to market your newspaper both online [...]
Capturing value on your news Web site
In college media, the tendency is to regard the Web as a mere afterthought in terms of revenue. For those of us at college news organizations, however, the time to start perfecting our online revenue system is now, not in five years — when it’s too late and you’re bankrupt. Capturing value on the Web [...]
10 ideas to take back to your newsroom
Experimentation in the newsroom is one of the best ways to learn new skills and discover full potential of your team. Now that you understand why it’s time to innovate, how to create a web-centric newsroom and how to invest in your staff, it’s time to start experimenting. To get you thinking, this video presents a few ideas [...]



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