The everyday user will notice improvements to the latest version of the plugin. A few weeks ago I pushed out Courier 0.3, and in the intervening few weeks have pushed out minor updates to add a few new functionalities and fix a few typos and errors.

Courier 0.3 includes major improvements to both stability and functionality. The biggest and most important improvement is queuing support. Instead of sending all e-mails at once when you click the send, the plugin instead queues the e-mails and sends them at a rate you determine. Not only does this protect you in the case the script hangs up when you’re sending e-mails (such as when you have thousands of subscribers), but it also makes sure the e-mail script doesn’t take down the entire server.

This new feature uses WP Cron to minimize setup time. You can schedule a test e-mail in the Courier dashboard to make sure WP Cron works. If it doesn’t you have a few options: you can disable queuing in the dashboard, which I don’t recommend if you have a number of subscribers, or you can set up Crontab to visit wp-cron.php every minute. I would recommend finding the root cause of why WP Cron doesn’t fire, though — otherwise you might have bigger problems than Courier not working correctly.

Courier 0.3 integrates with WordPress users, allowing you to manage subscriptions within the WordPress profile. It still supports users outside of WordPress, and I have no plans to phase out that support.

Courier 0.3.5 includes a sidebar widget, so you can now add the registration form to your sidebar.

I should note that if you upgrade Courier outside of WordPress (i.e. through FTP) you will need to deactivate and reactivate Courier before many of the new features will takeeffect.

If you’re testing Courier and run into any problems, please feel free to e-mail me (will@copress.org), and I will be glad to help. I am hoping to have a major (1.0) release out within two weeks, and if you encounter any errors or anomalies it’s important they be fixed before then.

Finally, Courier now has a new website, wpcourier.com, where you can stay attuned to all Courier news and updates. The site will include best practices for create e-mail editions and curating users. You can also follow Courier’s updates on Twitter @wpcourier.

Yesterday Nielsen reported that video streaming online is up 17 percent for November, but of the top online brands for video, not one was a news site. While this statistic is not necessarily surprising, it’s just another reminder that news has room for improvement for online video — and student news orgs are no exception.

Video kit on less than $200

The basics for high-quality video production don’t have to leave you broke. Fairly high quality video can be produced with inexpensive products. A basic video kit can be put together for less than $200.

1. $99 – Kodak Zi6HD $150 – Kodak Zi8: We recommend this camera over the FlipCam because it has an external mic input and it shoots in HD. For those on a larger budget, a Sony Handycam is a good, inexpensive camcorder.
2. $26 – Lapel microphone: Audio is one of the most important elements of the overall video production and built-in mics hardly ever do the trick. Lapel mics can be used almost universally in a pinch — you can even tape them to podiums. At all costs you want to avoid the echos and ambient noise that any camera’s built-in mic will produce. You might also want to consider buying an XLR adapter, which allows you to plug in to the audio system at most public events.
3. $15 – Tripod: Nothing says amateur like shaky video. For crisp, clean shots, a basic tripod is a must.

Both Windows and Mac operating systems come with free video software — Windows Movie Maker and iMovie, respectively. Both are more than capable of producing single-camera news stories and adding features like lower thirds. Without spending any money on software, they are probably your best bet. A free option for PC users is Pinnacle’s Video Spin software.Something that might be an option in the future is a product called Stroome, which is still currently in beta. It is a Web-based video editing tool that seeks to make video production a collaborative process. The interface needs work right now, but the platform will surely become more stable as more versions are released. USC’s Annenburg School of Journalism has already signed a license with the program to start using the software in its classrooms.

Building effective archives

Being able to shoot and edit video is only half the battle. Presenting it in a manner easy for your users to find and navigate through is one area where college news orgs can improve. Lessons can be learned from YouTube, where on average, users spend upwards of an hour a month streaming video. Perhaps one of the most effective techniques utilized by YouTube is the “related videos” box in the sidebar that keeps readers perpetually engaged. A few takebacks from YouTube’s interace that news sites can use:

• Ability to search for videos by keyword
• One-click access to play videos (without having to navigate back and forth between a landing page and posts)
• Permalinks for individual videos
• Ability to share individual videos via social media

Building archive functionality into WordPress takes a little extra handy work. One of the easier solutions is a video sharing service called blip.tv. Blip.tv offers several advantages to other video sharing Web sites:

• Full integration: You can customize blip.tv’s player to match your own branding — no third-party logos on your video.
• Tools for dissemination: Using blip.tv you can post video on YouTube, Vimeo and Flickr, notify your Facebook and Twitter followers, and you can even have it add a new post in WordPress.
• Revenue Sharing: You can choose whether or not your videos have advertisements, and what kind of advertisements to show (preroll, overlay and postroll). If you choose to allow ads, you will receive 50 percent of revenue from them — a good deal if you consider that major news sites are relying on video more than ever for revenue.

You can create a custom video player with the sidebar turned on in order to provide one-stop access to all your videos, or you can use the RSS feed to create a list of clickable thumbnails.

If you want to keep everything in-house an option is the JW Player. JW Player is more customizable than blip.tv’s player — for example, it allows the playlist to appear at the bottom — but you can’t add advertisements unless you’re willing to pay for the product. One option is to use the RSS feed from blip.tv in the JW Player, which would allow for ease of use and maximum customization. If you decide to use the JW Player exclusively, the Flash Video Player plugin makes embedding videos much easier.

Examples of effective video landing pages

The New York Times’ video landing page is very YouTube-like in nature, displaying popular video clips in the right sidebar and a description below the player. The NYTimes dedicates an entire subsection of its main site to multimedia and video. Sharing videos is easy with quick links below the player.

The Daily Pennsylvanian uses a slick overlay system that plays videos with the one-click ease. The Pennsylvanian uses the aforementioned JW Player to play the videos. There are also permalinks to each video, which is where users can comment.

The Daily Kansan, a publication running the Django-based Ellington CMS, has a nice page layout, but clicking on one of the thumbnails takes you to an article page, which does not include any links to related video.

Then a body was found. And like clockwork, the traffic spiked.

Was the Mustang Daily prepared? Strategically, yes. They had five editors on the scene of the incident. Technically? Perhaps not. Their site went down for a few minutes (and was quickly fixed when CoPress received the notification). Here are a few steps the editors could have taken to prepare. (Full disclosure: one of the authors of this post, Lauren Rabaino, is a former editor of the Mustang Daily.)

1. Keep your site delivering the story

When you’re about to break major news, you will need to prepare your Web site for the upcoming onslaught of traffic. If you’re using WordPress, that will mean making your site as static as possible. WP Super Cache contains a feature known as Lock Down that allows you to make your site completely static — in other words, posts will be saved as flat HTML files, dramatically decreasing server load and dramatically increasing the chance that when someone visits your Web site, they’ll be served something other than an error. There are two drawbacks to using Lock Down that you should know about up front:

• Comments will not show up until the page is refreshed, either manually or by turning off Lock Down.
• Updates to stories will not be pushed without dumping the cache manually.

These, however, are small prices to pay for making sure visitors can read the article at all.

If you don’t have WP Super Cache installed already, you should — it smoothes over spikes in traffic and reduces server load even when it isn’t in Lock Down mode.

To enable Lock Down mode, go to Settings -> WP Super Cache.

Near the bottom of the page, you will see a button to enable Lock Down mode.

At the top of the page, you will see an option to Delete Expired and Delete Cache. If you update one of your articles or want newer comments to show on the page, you will have to hit Delete Cache.

If you are a CoPress client and you expect a huge spike in traffic, let us know ahead of time and we’ll be around to actively monitor your site and keep it delivering pageviews.

2. Make sure your article gets read

Google News is a great way to gain traffic, especially when big news breaks. If your site isn’t already on Google News, or if your site is incompatible with Google News, fixing any problems and submitting your site for review should be the first step of optimizing your Web site.

When updating the story, the decision about whether to do a write-thru or post a new story goes a long way toward driving traffic to your site. Google News will not re-index a news story after it has been published, even if you use a sitemap generator like Google XML Sitemaps. Therefore, if there is any sort of a major development in the story, and certainly if there is one big enough to warrant a change of headline, it is imperative the article is put into a new post for SEO.

Targeting your regular readership is also important. Plugins like SMS Text Message and Courier allow you to quickly and easily notify your readers when news breaks or when there are updates.   Be sure to use keywords in your tweets so anyone going to search.twitter.com can find your updates. For developing news, create a new #hashtag related to the topic for readers to follow throughout your coverage for example (#missingstudent or #polydeath).

Twitter can be an easy way to notify readers, but by far the best social networking site for you to focus on is Facebook. If there is a Facebook page or group concerning the news, post a link to your Web site. Have your reporters post links on their walls and Twitter accounts. Together, these two mediums can drive hundreds or thousands of visitors to your Web site. For example, the day news broke about the student suicide at Cal Poly, more than half of the Mustang Daily’s pageviews for the day were referred from Facebook (56.6 percent, to be exact).

All these strategies should be deployed within minutes of the article’s post. If you are one of the first media organizations to report on the news, you need to hook as many readers as possible and convince them that your newspaper is the ultimate source on this subject. This is only possible if they learn about it first from you.

When you update the article — which you should do, frequently — or when a big update comes in that warrants a new article — which should happen, though with less frequency — be sure to let your readers know. Don’t spam your readers, but find a point right before they start feeling harassed when they’ll be grateful for keeping you informed.

Finally, if you are expecting you might create a new story when a big enough update comes in, link your homepage on Facebook and in e-mails instead of the story itself, so when readers visit the site they see the newest news first. Also, when you create a new story, it is a good idea to link to it at the top of the old one.

3. Develop an editorial strategy

The best way to break news is to have a game plan in place so you’re not scrounging for reporters and photographers at the last minute. Here are a few steps you might want to try:

• Designate a breaking news “leader.” This person can be in charge of delegating responsibilities to reporters and photographers when news breaks and posting Twitter and Facebook updates throughout the day.
• Have a breaking news emergency kit. The worst thing that can happen when news breaks is that the video camera is checked out or the batteries are dead. If you have the resources to do so, keep a spare camera, tripod and batteries in the newsroom solely for breaking news purposes
• Know the workflow. You don’t have to have a multi-sourced, 500-word article before posting updates to your site and Twitter. Break news as it happens and get your staff into the mindset of posting breaking news nuggets as it happens. Updates can always come later.
• Listen to your readers. Breaking news is perhaps one of the best opportunities to use reader feedback while reporting. Let your readers submit their questions and tips via social media so you can integrate it into the reporting process. If the breaking news event is a scene (fire, protest, etc.), seek user-submitted photos and video.

An example of a situation when The Maine Campus had to adapt to appeal to both Web and print audiences.

One factor is whether you view your paper as a daily news organization with a print newspaper once or twice a week, or as a weekly newspaper with a Web-first workflow. At The Campus, we’re fairly new to Web-first reporting, so we’ve made a decision to continue to tailor our print edition to our print readers. Sometimes this means taking the latest story we’ve posted to the Web and adding additional context grafs from earlier stories so readers who haven’t been following the story online aren’t lost. As we get more used to writing for the Web first, I expect we’ll get used to treating every day like a new issue of the paper, even if we don’t have a print edition coming out that day, and we’ll expect readers to check our Web site every day for new stories and updates.

Other papers have already embraced the latter. The Washington Square News, the student newspaper at New York University, bills itself as a daily even though it only publishes four days a week in print. On Fridays it publishes online and expects readers to stay tuned to the Web site one day a week, at least.

The WSN doesn’t publish any of Friday’s stories in Monday’s paper unless new information breaks, making it one of the most Web-reliant college papers out there. Only once in the year or so since WSN moved to Web-only on Friday has the paper put out a special issue — when members of a radical student group called Take Back NYU barricaded themselves inside one of the student centers for more than 24 hours.

Here are a few basic things to consider when deciding how to handle articles that are published on the Web long before print:

1. If there is any change in the news — any sort of breaking detail — it should probably get its own post. Not only will Google News not re-index the article after it’s been initially published but this also enables readers to easily identify when there have been major developments.
2. Be sure you know your audience. Use Google Analytics to find out who’s visiting your site, when and what they read.
3. If you go Web-first, be sure to stress to both your Web and print readers that you post articles online every day. Truly Web-first newspapers should have a steady stream of readers on their Web sites, not a giant spike of traffic the day the newspaper comes out. Convince your readers the Web site is more than just a carbon copy of your paper edition.

If you can build up your online readership by building up expectations of what will be offered, as WSN has done by cutting out a day of the print edition, papers can effectively use their Web sites as extensions of their print editions. Smaller papers will have to build a bridge between their print and online audience before readers will come to expect multiple updates online.

The most important thing is to make sure you don’t leave your readers confused. A final idea is to refer to your Web site in print with something like, “For more information on such and such, visit mainecampus.com.”

In terms of scale and scope, Election Day is consistently one of the biggest stories of the year. Generally presidential election years receive the most attention, and most newspapers depend on wire services to provide the results.

This year, Maine’s ballot contained a referendum to overturn a law allowing same-sex marriage. The turnout was immense (60 percent, more than double the usual turnout in an off year) and we wanted to make sure we had our own, unique coverage. The Maine Campus had been following the run-up to the election closely, and we were committed to providing up-to-the-moment coverage. We were able to avoid wire reports using easily acquired tools larger news orgs haven’t adopted yet.

We used a plugin for WordPress called Live Blogging to quickly and easily add updates to a single page. The plugin allowed two reporters to collaborate at different locations without worrying about overwriting posts and gave readers a single page to come back to to receive updates. It also tweeted (and re-tweeted) our updates so our Twitter readers could follow along.

Our updates went out faster and more frequently than larger news organizations updated their Web sites. One news organization even used our reporting to decide whether or not to call the close election.

When WordPress really showed its true colors, though, was when one of the organizations decided to declare victory. Within minutes we had written and posted a brief to the Web site. It was only a matter of seconds to reconfigure the front page and send out a breaking news e-mail. Other proprietary content management systems would not have allowed us to report with the ease and speed at which we did.

Larger news organizations have advantages of money and larger staffs, but The Maine Campus had an advantage that allowed us to scoop them on one of the biggest stories of the year: WordPress.

Max Cutler, Web developer at the Yale Daily News and Courant News, recently started a forum topic about presenting multimedia on a student news site that we’ve been meaning to start a conversation around. The YDN recently launched a new landing page for their multimedia that offers a much more graphic view. What’s your reaction to how the page presents different type of media? Is it better to have content organized by topic or content type? What’s your ideal multimedia browsing experience? Weigh in on the thread!