Post edited 11:40 pm – September 23, 2009 by CMLife
Post edited 11:41 pm – September 23, 2009 by CMLife
Post edited 11:41 pm – September 23, 2009 by CMLife
Post edited 11:42 pm – September 23, 2009 by CMLife
Post edited 11:43 pm – September 23, 2009 by CMLife

Hey guys,
Hope all is well. I thought I'd give you an update of ways we're advancing our Web presentation at Central Michigan Life as the fall semester rolls on. We just launched a new feature on our Web site called hot topics, landing pages that give our online readers a one-click stop for all content on a particular issue. We modeled the idea after the Mustang Daily and the Spokesman Review, in particular.
We had the perfect opportunity to take advantage of this idea when, over the last week, CMU's new tailgating policy exploded in controversy and caused the school's student tailgating crowd to shrink to 300 from about 5,000. We were getting thousands of hits to our stories on Monday and are still continuing to get a lot of people. So I created this today- cm-life.com/tailgate.

We use this page to compile all our links relating to the tailgating policy since it was first reported (July 2009), including all our multimedia, and threw in an overview at the beginning with a list of the new procedures. We have a section for our latest coverage, the rest, plus a comments section at the end I'm trying to promote.
It's a work in progress. I'm still a little iffy on where its placement is on the home page, but I wanted to put it somewhere prominent and didn't want to interrupt the rest of the header. I may just change the text styling, especially once we get going on more landing pages. For more details on what I'm hoping to do this fall as CM Life editor, read this blog post.
Let me know what you guys think, and if you are doing anything similar at your newspaper!
-Brian Manzullo, editor in chief