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8:15 pm
October 20, 2009 |
Greg Wilcox
| | | | | Member | posts 15 |
| | Ok, so next on our agenda at the UVU Review is tackling online advertising, something we haven't utilized yet. Our multi-media guy has a list of rates that seem reasonable and that we are going to try out. But my question is this: Is it standard practice for newspapers to actually design the advertisements for those interested? My guess is no, this isn't standard practice. But I ask because we frequently get emailed from people wanted to use our site to advertise but who also don't have any deliverables for us to put online. They actually expect us to design it for them. What do you do in this case? What about if they simply send you a jpeg or tiff–is that good enough? |
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8:48 pm
October 20, 2009 |
Daniel Bachhuber
| | | | | Admin | posts 102 |
| | Good questions, Greg. This isn't my area of expertise, but I'll weigh in with my answer and then pass it around. Depending on the size of your creative staff, some newspapers do offer advertising designs. I think generally they charge for both the creation of the creative as well as the ad space. If the client already has the creative, then they would obviously just charge for the ad space. Does that make sense? | |
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9:03 pm
October 20, 2009 |
William P. Davis
| | Veazie, Maine | | | Admin | posts 65 |
| | I've never heard of free design work — it's always intensive and the advertiser is always extremely picky. I'm of the opinion you should encourage advertisers — as much as possible — to design their own ads. It will cut down on headaches quite a bit, in my opinion. I would think a JPEG would be sufficient. Animaged GIFs are the ultimate, though. | |
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9:10 pm
October 20, 2009 |
Greg Linch
| | South Florida | | | Admin | posts 14 |
| | Post edited 1:15 am – October 21, 2009 by Greg Linch
In-house ad design is fairly common. The Miami Hurricane, my former college paper, even hired an ad designer for the business office. You should definitely charge, if you're going to design an ad. Whether it's best for them to be designed by the advertiser or in-house is somewhat nuanced. The main pros for having them design it is that they are less likely to bug you about changes (they still might) and it doesn't take up any of your (possibly limited) resources. The main pros for in-house is that it's a good potential source of revenue and you can make sure the ads are designed nicely (there's nothing worse for a Web site than a poorly designed ad). | |
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9:13 pm
October 20, 2009 |
William P. Davis
| | Veazie, Maine | | | Admin | posts 65 |
| | I agree with Greg — a well-designed ad is as much an asset to your paper as it is to the advertiser. At The Campus, we have a designer we refer all design requests to. That way, we don't have to pay them a salary, nor do we have to deal with requests to change the ad. It's a win win. If you wanted to ensure you get something out of it, you could always take a referral cut. | |
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12:29 am
October 26, 2009 |
Greg Wilcox
| | | | | Member | posts 15 |
| | Thanks for all the info guys. We'll probably be working with advertisers in the next couple weeks. BTW I feel really stupid for asking this but I need help uploading a pic for my avatar. I resized a couple pictures in a bunch of different ways, all 50×50 pixels or under, but, though it says upload successful, my pic is not displayed. What's going on with this? |
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12:32 am
October 26, 2009 |
William P. Davis
| | Veazie, Maine | | | Admin | posts 65 |
| | Greg- I had this problem, too. The avatar is tied to your Gravatar: http://en.gravatar.com/. | |
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12:53 pm
October 26, 2009 |
Greg Wilcox
| | | | | Member | posts 15 |
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