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Best solution for rotating ads

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2:32 pm
August 31, 2009


schleuss

Member

posts 4

We're trying to figure out the best way to incorporate rotating ads on uatrav.com. Does anyone have any recommendations?


I've got one ad manager to set up and I don't want to get her doing something only to change soon. Also, coding and server concepts are low, so recommend what's easiest. Thanks!

2:50 pm
August 31, 2009


Chris Ullyott

Fullerton, CA

Member

posts 66

Google ad manager is helpful but it's got a learning curve of sorts. It also goes through a few issues every now and then and your ads won't show up even after using its debug feature. Overall, it has been working well for us, but we are moving to OpenX eventually.

Chris Ullyott | Daily Titan, CSU Fullerton | cullyott@dailytitan.com

8:23 pm
August 31, 2009


schleuss

Member

posts 4

That's one of our problems. Our ad manager can't really bother herself with learning and re-learning a difficult system. I had a hard enough time learning it and I'm a Web guy. Sadly, I can't be around to help out 24/7. When do you plan to move to OpenX?

9:49 pm
August 31, 2009


avera813

Member

posts 7

The plug-in I use for our newspaper's site is called Kadom Ads. It lets you create ad campaigns with rotating ads based on either ad impressions, clicks or schedule time to appear. So far, it's the best I've seen. You can also add as many as you want to your widget sidebar.


-Alex Vera

The Minaret Online

http://www.theminaretonline.com

1:39 pm
September 2, 2009


Chris Ullyott

Fullerton, CA

Member

posts 66

We're going with an advertising service called OnCampus, and they are planning to release their modified version of the OpenX software in the next couple weeks. I used OpenX initially myself and I think it's much more intuitive than google.

Chris Ullyott | Daily Titan, CSU Fullerton | cullyott@dailytitan.com

1:54 pm
September 2, 2009


Chris Ullyott

Fullerton, CA

Member

posts 66

Here's a question for you guys: can you think of a way to automatically insert ad code into the body of a story… like right in the middle? Maybe there is a PHP code that can divide the number of words in the post by 2, and then insert the ad code after that paragraph so it's right in the middle of a story. That would beat having to manually insert the code in every story. Thanks for your thoughts!

Chris Ullyott | Daily Titan, CSU Fullerton | cullyott@dailytitan.com

2:38 pm
September 2, 2009


Daniel Bachhuber

Admin

posts 102

@Chris That would be pretty simple, you could write a plugin for it. I'm not sure that I would do it by dividing the number of words in the post, but rather maybe counting the number of paragraphs and, if there are more than five paragraphs, insert it after the second. Doing this through a plugin would allow you to update the functionality, swap out the ad code, etc. without having to edit all of your body content time and time again.

5:11 pm
September 10, 2009


Chris Ullyott

Fullerton, CA

Member

posts 66

Yeah…. I'm not sure I can code a plugin myself right now but I'll look into it.

Chris Ullyott | Daily Titan, CSU Fullerton | cullyott@dailytitan.com

6:07 pm
September 12, 2009


Daniel Bachhuber

Admin

posts 102

@Chris – Cool, let me know where you get. If you'd like, it's something that we could work on together. I don't think it'd be all that complex of a project, and I'd be happy to walk you through some of the specifics of building a plugin for WordPress. The best way to get started would be to write out really specifically what you'd like from the plugin, and whether it should stand alone or whether we should try and incorporate it into an existing project.

1:22 pm
September 23, 2009


Chelsea

Reno, NV

New Member

posts 1

I use a WordPress plugin called Ad-minister. It has a lot of settings and is really easy to use and customizable, if anyone's look for a WP based solution :]  You can weight ads to show up more/less and put in beginning/ending dates, etc.  It also tracks clicks and impressions

1:05 pm
September 25, 2009


laurenmichell

San Luis Obispo, Calif.

Member

posts 21

I use ad minister too. It's great. It takes care of rotating, clicks, and impressions. However, the numbers are not accurate for impressions because it includes spiders. 

1:41 am
October 2, 2009


William P. Davis

Veazie, Maine

Admin

posts 65

Chris – How do you guys like OnCampus? They won't leave us alone, and I'm hesitant to sign with such a new company.


Also, CampusAve has this thing with Monster where you can set up a job widget and Monster pays you $4 per person that completes an application. I heard colleges are making a bundle off it, and we're going to sign with them soon.

wpdavis.com | Editor in Chief, The Maine Campus | Associate, CoPress | will@copress.org | 207.660.5342

8:55 pm
October 7, 2009


AramZS

Fairfax, VA

Member

posts 4

Hey all. At George Mason University we wanted to use one ad server to run our ads on multiple sites, including static websites, a Drupal site, and a WPMU system. We're using OpenX.

We're still using their last version, so I can't speak to any new redesigns or features on their part, but the OpenX Ad Server that we run works really well. So far it looks like tracking is accurate, you can drop it into any website using a number of options, including iFrame and javascript, and it tracks and allows you to control all the professional level web-ad variables.

We haven't tried it yet, but the system is even supposed to be set up so your advertisers can get their own login and drop the ad in themselves, saving you the time of an upload. 

It defines areas that can be put on different sites and you can then just drop in that code and it will rotate the ads for you based on the defined location on the site and, if you want, the site that it's on. 

We're only just trying out the really heavy usage for OpenX, but it seems to be working great thus far, anyone else tried it and can speak on how well it will work for what we're talking about here?

http://bit.ly/aram | Technology Manager, Office of Student Media, George Mason University | azuckers(at)gmu.edu | @Chronotope

1:45 pm
October 14, 2009


Chris Ullyott

Fullerton, CA

Member

posts 66

Will, actually we have been sticking with Google AdManager because our university won't let us sign with OnCampus yet. Maybe next semester. Google works well but does take a while to learn. The best thing about it is its forecasting feature, which averages your traffic and predicts when your ads impressions will complete. It's extremely helpful for planning. 

Chris Ullyott | Daily Titan, CSU Fullerton | cullyott@dailytitan.com


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