CoPress

Host: Bryan Murley

Guests: Brad Arendt, Boise State Arbiter; Kevin Schwartz, Daily Tar Heel; Max Cutler, Yale Daily News; Joey Baker, Daily Orange

Summary: A comprehensive introduction to the current state of online newspaper monetization. Most student newspapers make less than 10% of their overall revenue from online, and the limitations seem to be a lack of infrastructure and inventory. The Daily Tar Heel has had success with Heels Housing, an interactive student housing guide, and Max Cutler recommends Google Ad Manager over OpenX because of its relative ease of use.

Related: Forum discussing strategies for monetizing online

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Bloggers are the anti-journalist.

Or at least that was the thinking at newspapers several years ago. Now that blogging has gained at least tacit acceptance among “true” journalists, newsrooms are encountering the very two same problems that have plagued bloggers since the dawn of… blogging: consistently producing good content, and getting that content the exposure it deserves.

The good news, however, is that creating content comes relatively easy for journalists who are already used to having to meet a daily deadline. Once they accept the idea that a blog can be true journalism, they can adapt it as a less formal news article, a summary of their notes, sharing of a pitch that didn’t work out, a conversation with their readers, a series of relevant thoughts, or whatever gets ‘em blogging; most journalists seem to take to the new tool with gusto.

Now, some strategies for getting readers engaged. Read more →