Building a Winning Newsroom: Your Staff is a Team
Social media has the unique ability to turn interpersonal spats into broader points of public debate. A recent “Twitterfight” between the current editor of The Independent Florida Alligator and one of its former editors neatly served to demonstrate that point. The Alligator, it seems, is facing a crisis: Nobody wants to lead it in the spring semester.
I’m not a gossip columnist and I’ve no wish to rehash the gory details of their argument. What I am interested in is the distilled substance of the dispute: What can we, as college newsroom leaders, do to create an environment that attracts, retains and encourages student journalists to invest their time and energy into putting out a product? All the great ideas and all the hot new technology are for naught if we don’t have people willing to create content, because ultimately the content is what matters.
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