But we make all our money from newsprint!
We’ve got a problem at The Daily Orange: our ad revenue is shrinking.
Sound familiar? A newspaper that’s having trouble making ends meet!?
We were having such difficulty balancing our budget, that we cut our print Friday edition (we still publish online).
The Daily Orange is an independent student newspaper. “Independent” means that we receive no money from the academic institution that we cover (well… they don’t charge us rent; but, that’s the only help we get). We pay a heavy price for the freedom to set our editorial content – we rely on print advertising for nearly all of our income.
This is a problem. As we’re forced to slowly transition toward an online newsroom, we risk abandoning the money making print edition. This scares our business manager to death. It frightens our board. We all know that the internet is the future, but can’t see a way to monetize online content.
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