10 Ways to Optimize Your Facebook Page
Assuming that your college newspaper is on Facebook as a professional page, there is a good chance it isn’t updated often or doesn’t have many “fans.” Why not?
The best way to get traffic to your site is from links, and if your Facebook page is used correctly it can bring a great amount of traffic to your site.
Here are my top 10 ways to make sure that your Facebook Page doesn’t get overlooked:
1. Use RSS Feeds. It will be a great load off your shoulders to know that every time a new article is put up on your site, it will appear automatically on your Facebook Page. You can bring RSS feeds to your page by do adding Applications in the edit area of your page. The one I recommend is Simply RSS. It’s quite reliable and does the job well.
2. Use the Status Feature. Since the redesign, Facebook now has given Pages the opportunity to update their Fans without having to flood them (the old Facebook page’s version of statuses that went into their own separate inbox which often became overwhelming). Since the newest version of Pages include statuses, you can update your fans that will appear in their News Feed, which will make your publication’s Facebook page that much more visible than before.
3. Update Your Fans. The feature from the old version of Facebook pages can still be effective, so don’t overlook it. Some Facebook users have a tendency to ignore updates when they are sent to them but not all. Updates also allow you longer form communication with your Fans.
4. Use multimedia to make your Facebook a mini website. Consider putting the main slideshows and videos you put on your Web site onto your Facebook Page too. This content can then enter your Fans’ News Feeds. The NY Times’ Facebook Page is a good examples of this.
Recent Comments