As the school year winds down to an end, many news organizations are searching for the next online editor. If you already have your next online editor, then the summer is a perfect time for him or her to brush up on necessary skills that will make your news website flourish.
Finding the balance
Ideally, an online editor will have both the tech-smarts and the journalism abilities to present news content in web-friendly way. You can teach someone how to embed a video from YouTube or add a new article to a CMS, but teaching someone how to write a lead can’t be done through an hour-long training session.
Splitting the job
Increasingly, the responsiblity of maintaining the website is more than a one-man show.
As Andrew Spittle suggested in the CoPress forum, the best way to balance the job is to split the web position into a web developer and web editorial position. Editing articles in addition to training the staff for multimedia year-round leaves little time to focus on developing new features.