CoPress

Google News, Google’s news indexing engine, has received a lot of criticism and praise alike largely because it’s a powerful way of driving traffic to news websites.

Rupert Murdoch recently accused Google of stealing content from the News Corp. news outlets and even went as far as threatening to pull all News Corp.’s content from all Google indexes. Although protecting their revenue stream is important for big corporations like News Corp., it is a big mistake to think that the free availability of news content is damaging. Internet news directories like Google News offer student news publications an opportunity to tap new markets and reach new audiences.

I believe that exposure is very valuable for any news organization, and that as a news organization you have to be wherever your audience is. As college newspapers, we are usually serving a relatively small geographic area with our news organizations. But does this mean that only people in this particular area would be interested in what we report? Of course not! Now that almost any college newspaper has an online presence, it is time to start reaching out beyond these geographically confined areas and reach new audiences that we otherwise could access.

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I used to be skeptical of using Facebook as a means of marketing and branding. The problem was that I never had enough fans to really make my Facebook page functional.

A Fan Box widget fixed that problem. And it can do the same for you.

What is a Fan Box?

I first saw a Fan Box in use with the launch of StudLife.com and immediately knew I had to use it too. It’s a minimally customizable widget that you can throw into the sidebar or footer of your website.

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If you’ve been keeping watch in the forum lately you may have seen some talk about a College Web Design Camp for student newspapers. I posted some preliminary information on the wiki a couple days ago and this is a more formal introduction to the idea.

The main goals

Our goal is to create an environment within which college news organizations, web developers, and editors can come together to collaborate and exchange ideas about their summer website design projects.

An inherent problem that college news organizations have to deal with is the high rates of staff turnover every four years. This means that some years the tech/web staff is robust and at others it is scarce. By providing virtual space in which everyone can exchange code, ideas, and projects we are hoping that everyone will gain web development skills that can be passed on down to future staff members.

Finally, in the spirit of transparency and collaboration, all training sessions and demos will be recorded and posted online. This will provide examples of all the code used in the sessions so that anyone can download and implement the ideas presented.

The first collaboration session

The first session will be held on May 28th at 5:00 p.m. PT. It will serve as an introduction for everyone to the project and to each other’s sites. We’ll seek to answer some of the questions below:

• What does your site look like now and what are the main goals that you hope to achieve during the summer?
• What skills does everyone have? Are you ridiculously good at creating gorgeous drop-down menus in WordPress? If so, then perhaps you’d be interested in leading a session for everyone.
• What have you found to be some of the biggest obstacles to successful college web development to be? What would have helped you along the way?

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This post is a behind-the-scenes look at how the Amherst Wire team produced Economic Stimulus 101, an example of deep-information journalism in an online multimedia format.

>Why deep-information journalism?

The Internet is awash with information that is, too frequently, miles wide and only inches deep. News organizations add to the problem when they bombard readers with commodity news (only the “facts and updates,” says the AP’s 2008 study on news consumption, as opposed to depth and breadth).

Deep-information journalism is one way to balance out shallow coverage by providing context, background and analysis for topical issues. BBC’s Special Reports accomplishes this with a clean design that encourages exploration. News wikis are another promising development that would achieve a similar goal if implemented well.

Economic Stimulus 101: The project

At the Amherst Wire, we wanted to turn an analytical lens on the federal economic stimulus bill that passed last month and capture various aspects of the questions and debates surrounding it. We also hoped to frame the topic in a broader context including historical parallels and general economic theory distilled into simple terms.

To do so, we interviewed six professors (five in economics and one in entrepreneurship) from UMass Amherst and Mt. Holyoke College, edited the videos into short clips, and arranged them by subject in an online guide.

1. Preparation

We did extensive research and planning before setting up the interviews so that we would know the right questions to ask. This was particularly important when tackling a topic as complex as the U.S. economy — we had a lot of ground to cover, but at the same time, didn’t want to stray too far afield.

During the preparatory stages, we compiled a FAQ about the stimulus package from students blogging for a journalism class. This gave us an idea of what college students were wondering about the bill and shaped some general themes that ended up in the final project.

2. In-person interviews

To land interviews with professors, we simply scanned department contact lists and sent e-mails to faculty whose areas of expertise lined up with our topic. Out of maybe twenty professors contacted, six replied saying they were interested. We sent our questions in advance to give them time to prepare, and then conducted the interviews in their offices over the course of two weeks.

Each interview lasted 30-45 minutes and covered areas the professor was most familiar with. We didn’t follow a strict Q&A format or ask the questions in any particular order, but let the interview unfold more like a discussion. We would be reorganizing everything in the editing room later, anyway. Read more →

When copy editors tell me how they feel lost in the Web-first world, I know how they feel.

When section editors tell me they don’t think their copy desk is ready for Web duties, I know how they feel, too. I know because I’ve felt the same way at one point or another in the past couple years. My background is primarily in copy editing, and I’ve made the move to the online side of our paper only in the past year. In that time, we shifted our Web uploading duties to our copy desk. It’s not a perfect system, but I think it’s a start.

The old system vs. the new one

We used to have one person come in late at night and upload the entire issue shovelware-style: no links, no related stories attached, no Web-first mindset.

Now, copy editors upload stories one at a time after they’ve been edited.

It’s not a perfect system and it’s not necessarily built to accommodate a 24-hour news cycle, but it’s an improvement. When most of your staff is in class during the day, it’s tough to keep the site fresh during the day, but we’re working toward that goal.

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Bloggers are the anti-journalist.

Or at least that was the thinking at newspapers several years ago. Now that blogging has gained at least tacit acceptance among “true” journalists, newsrooms are encountering the very two same problems that have plagued bloggers since the dawn of… blogging: consistently producing good content, and getting that content the exposure it deserves.

The good news, however, is that creating content comes relatively easy for journalists who are already used to having to meet a daily deadline. Once they accept the idea that a blog can be true journalism, they can adapt it as a less formal news article, a summary of their notes, sharing of a pitch that didn’t work out, a conversation with their readers, a series of relevant thoughts, or whatever gets ‘em blogging; most journalists seem to take to the new tool with gusto.

Now, some strategies for getting readers engaged. Read more →